This cartoon depicts the concerns some consumers have about the personableness of personalized medicine. 

This video explains many of the pro's and con's of Personalized Medicine. As it explains, supporters of genetic testing argue that knowing one's disease predispositions allow him or her to plan ahead for the future. However, critics say that knowing one's destiny is unethical and disruptive to his or her natural life. The video shows an interview with the CEO of Navigenics(genetic testing company), few Navigenics clients, and a professor of law and medicine at the University of Southern California.(1)


Is it too expensive?

A year-long course of the drug Herceptin (learn more)  costs about $36,000 to $47,000 per patient, and many experts agree that these prices will likely remain high.  Because of the expensive price tag, critics argue that personalized drugs is only available to the rich and wealthy, therefore pharmacogenomics is only further contributing to the increasing  the gap between people of different economical backgrounds. Another issue is the willingness of private insurers to pay for these expensive drug therapies. For example, some insured patients in Britain and Australia have had to fight for months to get their respective health services to cover Herceptin treatment. Such adversities contribute to the skepticism sorrounding personalized medicine.(1)

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